台中收購
Dyson to build electric car manufacturing plant in Singapore
Dyson to build electric car manufacturing plant in Singapore
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The company plans to unveil its ‘radically different’ EV in 2021
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British company Dyson, best known for premium appliances, is moving ahead with its plans to build an electric car. The firm announced today that board members have approved the construction of its first car manufacturing plant in Singapore, with the “purpose-built advanced [..] facility” due for completion in 2020.
Dyson first announced it would be entering the automotive business in 2017, with the company’s founder James Dyson saying that his new cars would be “radically different” to current electric vehicles. Reports earlier this year suggest the company has ambitions for a range of EVs, with a first, high-end model followed by two less expensive vehicles designed for the mass market. The company has earmarked £2 billion ($2.6 billion) for the scheme.
It may seem an unusual step for the company, but it has experience building the essential components of electric cars, including electric batteries and digital motors (the firm’s term for its brushless DC motors; a format used in many electric vehicles). Dyson does need to build on this engineering expertise to construct its EV though, and plans to hire an additional 300 automotive vacancies at its new R&D center in Hullavington in the UK.
In an email to employees, Dyson’s CEO Jim Rowan said that construction on the new Singapore manufacturing plant would begin in December. Rowan cited the country’s access to high-growth markets, skilled workforce, and extensive links with supply chains as reason for choosing the location. “It is therefore the right place to make high quality technology loaded machines, and the right place to make our electric vehicle,” he said.
Dyson already has three locations in Singapore, including a manufacturing plant for electric motors and an R&D lab with a focus on artificial intelligence. Singapore also has pending free trade agreement with Japan and existing agreements with China, the world’s largest market for electric cars. Dyson says it now plans to unveil its first EV in 2021 — a year later than first announced.
▲伊萊克斯PURE Q9-P在台開賣,標配新增價值6,000元的新吸頭。(圖/記者蔡惠如攝)
記者蔡惠如/台北報導
瑞典家電品牌伊萊克斯今(7/2)宣佈旗下無線吸塵器商品PURE Q9-P在台開賣,該產品為去年在台上市的PURE Q9加強版,其標準配備新增一款價值6,000元的「Power Pro拋光滾刷」吸頭,而售價與去年21,900元相同,另針對振興券商機,也在7/15起推出買2萬元現抵3,000元優惠,等同7月中後出手選購,連同贈品價值現賺9,000元。
▲PURE Q9-P標配除了2個主吸頭之外,還有針對塵蟎專用的UV吸頭。(圖/記者蔡惠如攝)
無線手持吸塵器與掃地機器人無疑是近幾年,吸塵家電中最暢銷的2款主力,目前台灣市場銷量前2名均為歐洲品牌天下,英國
台中收購戴森(Dyson)與瑞典伊萊克斯(Electrolux),今年爆發新冠肺炎疫情,環境家電如吸塵器、空氣清淨機銷量在上半年顯著攀升,伊萊克斯表示,今年1至5月旗下PURE A9空氣清淨機月銷量與去年整體平均相較,就有50%左右的成長,每月銷售數量可破千台。
▲Power Pro拋光滾刷吸頭,市售售價6,000元。(圖/記者蔡惠如攝)
今伊萊克斯在台發表PURE Q9加強版「PURE Q9-P」,強調「雙主吸頭」的配備,除原本可按下一按鍵便能截斷毛髮的「毛髮截斷吸頭」之外,加強版再新增「Power Pro拋光滾刷吸頭」,適合在硬地板如木頭、磁磚上使用,如布一般的設計能在吸塵時貼緊地面,除能讓地板更有拋光感,也能提升集塵效能。
▲可將中央機身拆下,接上塵蟎UV吸頭清潔家中沙發與床墊。
此外,為搶7月中振興券上路後,可能出現的「報復性消費」市場,伊萊克斯也針對百貨通路,推出現抵優惠,7/15至8/31期間,到百貨櫃點購買伊萊克斯全系列商品,消費滿1萬元可現抵1,000元;消費滿2萬元可現抵3,000元,以新上市的PURE Q9-P為例,現抵3,000元加上價值6,000元的標配吸頭,即可現賺9,000元左右。
Dyson則針對政府振興三倍券推出最新優惠方案,7/1至7/31期間,於特定通路購買Dyson任一主機商品,可獲贈虛擬「Dyson加倍奉還振興券3,000元」,其品牌振興券可於8/1至9/15期間使用,用於折抵 Dyson正價主機商品。
台中收購
台中收購